How to Run a Paid Art Test — And What to Look for in the Results
A portfolio tells you what a studio has done. A paid art test tells you whether they can do it for you. Most studios know they should run a test before committing to a large outsourcing engagement. Far fewer know how to structure one that actually surfaces the right information. This post walks through when a paid test is worth running, how to brief it properly, and what the results are really telling you.