Character Art Outsourcing: How Games Go From Brief to Approved Asset in Four Stages
Most character art delays don’t happen because the art is wrong. They happen because nobody agreed on what “approved” meant at each step. This post breaks down the four stages a character moves through during outsourced production, brief intake, concept sketches, refinement pass, and final delivery, and explains exactly what you’re looking at, what you’re signing off on, and what a change costs at each point.
